FIFTY FIFTY

Bio

FIFTY FIFTY is a South Korean girl group formed in 2022 by the independent label The ATTRAKT. The quartet—Aran, Keena, Saena, and Sio—debuted on 18 November 2022 with the single album The Fifty, led by the track “Higher.” Their second single album, The Beginning: Cupid (2023), propelled them to global attention when “Cupid” became a viral hit, charting on the Billboard Hot 100 and earning international certifications. The group is recognized for its blend of contemporary K-pop with R&B and dance influences, and for writing or co-writing much of its own material.